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Client Novartis

Date 2009

Launch Project

Glivec Touch Screen Kiosk

An engaged and educated patient is more likely to be compliant to therapy, increasing their chance of success. This touch panel promotion was provided to patients in oncology offices and used post surgery to educate patients on the importance and need for adjuvant therapy. It answered questions that patients were likely to have in regards to the need for the therapy and education to the importance of adjuvant therapy, post surgery. This highly engaging piece was provided to patients at the moment of prescribing.